Flamingo razor stores skin#

Tie-ups between traditional retailers and these up-and-comers make sense for a number of reasons, including the fact that the collaboration can help young brands decide if they should open their own standalone stores as a next step, according to Jake Mendel, of Silicon Valley Bank's Early Stage Practice in New York. Unlike Flamingo and Harry's, though, Allbirds, Away and Casper already have their own stores and are growing that network today. The news has helped generate buzz and pull shoppers in who want to test out those products offline.

Flamingo razor stores skin#

The department store chain has lined up a series of brands in recent months including sneaker maker Allbirds, luggage retailer Away and Casper to sell in its stores, often for a limited period of time. Flamingo Razor For Face & Body Shaving 3 PcsSprucely crafted to cover more skin with every stroke for faster hair removal Removes the fine hairs.

(Walmart did start selling Harry's razors in its stores last year, after Target.)Īnother retailer going the same route as Target is Nordstrom. The approach is somewhat different than that of one of Target's biggest competitors, Walmart, which has gone the way of outright buying some of these digitally native brands, like Bonobos and Moosejaw. Description Flamingo women’s 5 blade razor refill cartridges are designed for a really close, really comfortable shave. Target has inked a handful of similar deals with so-called digitally native brands including Casper for mattresses, Native for deodorant, Harry's for men's shaving essentials, Quip for electronic toothbrushes and Bark for dog toys. She said the brand completed survey work before it determined this would be a 'natural collaboration.' In many big-box stores, the heavily trafficked aisles that sell razors and other body care for women 'haven't been touched' by old-school brands in a really long time, presenting an opportunity for Flamingo to move into retail, Melnick added. 'We know Target is such a core part of weekly shopping experience,' Allie Melnick, general manager of Flamingo, told CNBC. And for brands like Flamingo - which uses sleek packaging to promote women shouldn't be embarrassed to shave their underarms - the deal offers huge exposure and reach to consumers en masse that would be hard to achieve alone. Personal Loans for 670 Credit Score or Lowerįor Target, selling goods from brands like Flamingo is helping the company increasingly become known as a 'cool' place to shop.

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